| Planned Giving
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With gift planning, you can provide long-lasting support for The Salvation Army in your local community, while enjoying financial benefits for yourself.

July is a great month to consider plans for charitable gifts in 2025. These gifts could include an IRA charitable rollover, a gift of cash or a gift of appreciated stock or land.
If the donor purchased stock seven years ago for $10 per share and it is now worth $50 per share, the donor would pay capital gains tax on $40 if he or she sold the stock. However, by giving the stock to charity, the donor may receive a deduction for the $50 in value and bypass the tax on the $40 of potential gain. Because the donor is receiving both the deduction and capital gain bypass benefits, this type of gift is permitted to 30% of adjusted gross income (AGI). Once again, if the value is in excess of this limit, it may be carried forward for an additional five years.
For example, Mary Smith has adjusted gross income of $100,000 this year and makes a gift of appreciated stock with a fair market value of $40,000. She is able to deduct $30,000 and carry forward $10,000 and deduct that amount over the following five years.
Editor’s Note: Summer is a good time to make plans and consider the options for gifts in 2025.
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